Scent of the Delta
Where Vietnamericana is Born
Vietnamese American stories remain vastly underrepresented in today’s media. The Scent of the Delta set out to shift that narrative, bringing to life a film that explores self-identity, healing intergenerational trauma, and the perspective of one among 800,000 Vietnamese refugees.
For me, this project carried a personal resonance. As a Vietnamese-American, I understood how much representation matters and how powerful it can be to see our stories reflected on screen. Partnering with the producers, I set out to create branding and a pitch deck that not only attracted the right investors but also honored the cultural and emotional weight of the film.
The result was a brand identity that honored the strength of Vietnamese-Americans while giving the film a powerful, investor-ready presence—bridging the emotional weight of its story with the strategic clarity needed to bring it to the big screen.
Role & Contributions
Creative Lead
Brand Identity
Storytelling
The design direction was anchored in three themes—Scent, Nostalgia, and Convergence—which not only reflected the film’s cultural and emotional layers but also carried symbolic weight. As the protagonist is a third-culture kid, the recurrence of “three” became a meaningful thread throughout the branding. Each theme represented a different dimension of the story, while together they mirrored the convergence of past, present, and future that defines the Vietnamese American experience.
