Hedley & Bennett

Aprons Designed for Flavorful Living

Hedley & Bennett is a kitchenware and attire brand on a mission to inspire creativity and confidence in the kitchen. They often collaborate with beloved food creators to design aprons that bring joy to cooking. I partnered with the internal team to design and illustrate a collection that sparks delight and connects with consumers.

The goal was to create aprons that feel expressive, approachable, and functional. Each one tells its own story by blending culinary culture, personality, and practicality.

Key design considerations included:

• Expressive Foundations: Designing around selected fabric, straps, pockets, and thread colors that worked together as a cohesive system while ensuring every design element remained clear and legible.

• Cultural Playfulness: Bringing in illustrations, phrases, and embroidery or screen-printed details that celebrated food culture, while also staying mindful of cost-effective production.

• Design and Messaging: Crafting visuals and copy that felt personal, playful, and cheeky—authentic to each creator and the community around them.

*All photos are from the Hedley & Bennett website.