Hopebridge Autism Therapy Centers
Building a Nurturing Brand for ABA Therapy
I led the visual rebrand for Hopebridge, reframing them as a trusted leader in autism care with an innovative, 360-degree approach for caregivers and providers. Building on the nurturing caregiver archetype, we crafted a visual identity that was approachable and empowering, designed to inspire confidence while reflecting Hopebridge’s passion for progress in care.
The rebrand was guided by three core themes:
Playful: Infusing joy and inspiration into a challenging space for families, caregivers, and employees.
Organically Organized: Balancing warmth with the structure needed for sensitive care.
Spirited: Channeling purpose and passion to unite caregivers, providers, and communities.
Through this system, we launched digital ad campaigns, marketing collateral, brand videos, experiential activations, and continuing education programs. The result was a stronger and more cohesive brand presence that elevated Hopebridge’s visibility, improved caregiver engagement, and reinforced their commitment to comprehensive autism care across every touchpoint.
Role & Contributions
Design Lead
Campaign Concept
Brand Design
Experiential Design
Former Hopebridge Brand
As we collaborated with their in-house team, they requested:
Updated colors
More assets for all centers
Remove “Heroes” imagery and wording
Merge patient and employee branding styles
Create a unified brand for Hopebridge that includes all sub-brands instead of treating them separately for different audiences.
Don’t touch the logo
