Hopebridge Autism Therapy Centers
Building a Nurturing Brand for ABA Therapy
I led the visual rebrand for Hopebridge to showcase their innovative, 360-degree approach to autism care for caregivers and providers. We first established them as a nurturing caregiver archetype. I crafted a visual system to communicate their brand voice that felt enthusiastic, empowering, educational, inspiring, and collaborative.
Our visual brand concept focused on three main themes:
Playful – to infuse inspiration and joy into a challenging space for families, caregivers, and employees.
Organically Organized – balancing a playful, engaging atmosphere with a structured, sensitive approach.
Spirited – embodying purpose and passion to inspire a collective commitment to care.
Throughout our partnership, we developed a range of touchpoints, including digital ad campaigns, marketing collateral, brand videos, experiential activations, and continuing education programs, all reinforcing Hopebridge's commitment to comprehensive autism care.
Role & Contributions
Design Lead
Campaign Concept
Brand Design
Experiential Design
Former Hopebridge Brand
As we collaborated with their in-house team, they requested:
Updated colors
More assets for all centers
Remove “Heroes” imagery and wording
Merge patient and employee branding styles
Create a unified brand for Hopebridge that includes all sub-brands instead of treating them separately for different audiences.
Don’t touch the logo
