NadaMoo!

Sharing Something Real (IRL)

NadaMoo!, a dairy-free ice cream brand founded in Austin, TX, is celebrated for its commitment to real, wholesome ingredients like coconut and agave syrup. To expand their reach and deepen consumer connections, we created an experiential tour campaign built around the idea of “sharing something real (in real life).”

The campaign invited people to come together over rich, dairy-free scoops while immersing themselves in joyful, design-forward environments crafted for memorable, “Instagrammable” moments. With budget, logistics, and portability in mind, we mapped a tour across major East Coast cities, designing and constructing branded installations such as a custom photo backdrop and a retrofitted coconut egg chair. Complemented by natural signage that emphasized the brand’s values of organic ingredients and sustainability, the experience brought NadaMoo!’s ethos to life while leaving consumers with both a sweet taste and a lasting impression.