Commerce (formerly known as BigCommerce)

Where Commerce Grows on Your Terms

Commerce is the evolution of BigCommerce along with Makeswift and Feedonomics, forming a single, unified ecosystem built to empower businesses to create, connect, and scale commerce experiences on their own terms. Together with their internal teams and Virtigo Pictures, we conceptualized a brand video that expresses the freedom, flexibility, and ownership of “Commerce on Your Terms.”

The challenge was working within a condensed timeline while crafting a tight, cohesive narrative across multiple video cutdowns that highlighted each brand: BigCommerce, Makeswift, and Feedonomics, and how they work together as one.

The final video launched alongside Commerce’s new identity, anchoring the rebrand with a clear, human story. It unified three brands and set the tone for how Commerce shows up: open, empowering, and on your terms.