Chewy Vet Care

Vet Care with a Texas Flair

Chewy, known for its online retail for pet food & related products, is now entering a new space, the veterinarian vertical. Chewy Vet Care engaged with us to develop a campaign around entering the Texas market. We focused our efforts on the Austin, DFW, and Houston areas, tapping into the culture and quirkiness of each Texas city.

We developed a launch campaign filled with regional charm and warmth, complete with custom, funky hand-lettering and doodles inspired by the Lone Star State. Beyond digital and OOH, we brought the brand to life on the ground with immersive activations: umbrella carts serving “pup cups,” playful “pawtrait” photo moments, and branded fixtures that made each clinic visit feel special. It was Chewy Vet Care, with a Texas-sized welcome.