Chewy Vet Care

There’s a New Vet in Town

Chewy, known for its online retail for pet food & related products, is now entering a new space, the veterinarian vertical. Chewy Vet Care engaged with us to develop a campaign around entering the Texas market. We focused our efforts on the Austin, DFW, and Houston areas, tapping into the culture and quirkiness of each Texas city. I developed custom hand-lettering and localized “doodads” to bring a sense of playfulness and paired it with their Chewy Vet Care sub-brand, ensuring consistency and brand recognition.